ンツ3FOOD経営コンテもくじ本書の基本概念 Ⅱ 飲食業の経営理念 ································································································· 44①飲食店事業経営の特徴 ····································································································· 44②動的企業価値経営 ············································································································· 46③ビジネスモデル・ビジョン・クレド ·············································································· 47④ブランディング戦略 ········································································································· 48⑤自社飲食店スキームの確認 ······························································································ 50着眼 経営理念と5W2Hの確認 ······················································································ 52Ⅲ 循環型経営とデイリーチェック ············································································ 54①飲食業経営の俯瞰 ············································································································· 54②バランススコアカードによる飲食業（店）経営 ··························································· 56③循環型経営とは ················································································································· 57④デイリーチェック ············································································································· 59⑤「FOOD経営コンテンツ」による経営 ········································································ 61着眼 飲食業経営のマネジメント ····················································································· 63 9①飲食業経営の問題点 ········································································································· 12②飲食業経営の仕方 ············································································································· 14③本書の構成· ······················································································································· 15経営ダッシュボードとFOOD経営コンテンツキーワードの見方· ······························· 18 21第Ⅰ章 飲食業の経営 Ⅰ 飲食業界の俯瞰 ···································································································· 24①歴史的推移と近時動向 ····································································································· 24②市場規模 ····························································································································· 26③業種別業態別の分析 ········································································································· 28④地域別分析 ························································································································· 34⑤開業件数と廃業件数の実態 ······························································································ 36着眼 飲食業経営の図の見方 ····························································································· 43
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